To become EWG (Environmental Working Group) verified, a product must meet stringent criteria set by the organization. The EWG verification process involves thorough assessment and compliance with their standards. Here's an overview of what it takes and the benefits of obtaining EWG verification:
Criteria for EWG Verification
- Full disclosure of all ingredients used in the product, including those in fragrance mixtures.
2. Compliance with EWG's Ingredient Criteria
- Ingredients must meet the organization's safety and environmental impact standards.
3. Adherence to Restrictions
- Avoidance of ingredients prohibited by EWG due to safety or environmental concerns.
4. Verification of Product Manufacturing Practices
- Confirmation that the product is manufactured according to specific guidelines to ensure safety and quality.
5. Sustainability Considerations
- Products are evaluated for their environmental impact, considering factors such as resource use, energy efficiency, and sustainability.
**Benefits of EWG Verification:**
1. Credibility and Trust
- EWG verification is a mark of credibility, signaling to consumers that a product meets rigorous safety and transparency standards. This builds trust and confidence in the brand.
2. Market Differentiation
- Being EWG verified sets a product apart from others in the market, especially for consumers who prioritize health, safety, and environmental consciousness.
3. Consumer Recognition
- Many consumers actively seek out EWG-verified products, viewing the verification as a reliable indicator of a product's safety and environmental responsibility.
4. Access to EWG Resources
- Verified products may have access to EWG's resources and platforms, gaining visibility among consumers actively engaged in researching and choosing healthier products.
5. Alignment with Health and Environmental Values
- EWG verification aligns products with consumer values related to personal health and environmental sustainability, appealing to a growing market segment.
6. Educational Opportunities
- The verification process may provide opportunities for brands to learn more about sustainable practices and healthier alternatives, contributing to continuous improvement.
7. Public Relations and Marketing Opportunities
- Brands can leverage EWG verification in their marketing materials, strengthening their public relations and marketing efforts by showcasing their commitment to safety and transparency.
8. Community Engagement
- Brands with EWG-verified products may find increased engagement with consumers who actively support and advocate for healthier and more environmentally friendly choices.
In summary, obtaining EWG verification requires adherence to strict criteria, but the benefits include enhanced credibility, market differentiation, and alignment with consumer values related to health and sustainability. It's a valuable recognition that can positively impact a brand's reputation and consumer appeal.